Branding

Last weekend, me and my group produced a brand for our opening scene. A "brand" consists of the production company's name, an image, font, color, and animation to broadcast the company. The image represents the connotation of the company. The image should represent the tone of the company and the film. The font of the film should also have an accurate connotation of the company and the company's own identity: this is called brand identity. Color is one of the paramount steps of the branding process. The color aids your audience in recognizing your brand and the connotation of the company. The animation helps slowly reveal the logo. For example, Cartoon Network, a television program targeted towards children, has a primarily black and white checkered appearance, demonstrating the maturity of the company since the last branding. The animation in the branding shows the logo's cartoonish atmosphere. 

One of the biggest issues was the entire group deciding on a name. I agreed on the name Blue Productions, but Juliana advocated for change. Then Mrs. Landis suggested to the class that we combine our first initials in our names to create a company name, Java. Juliana, Anjolee, Valeria, Anacamila, and others have a tropical essence to them, hence the lizard. (Juliana, Anjolee, Valeria, Anacamila = Java).  For our branding, our teacher suggested using programs such as Blender and Keynote, but I decided to use a more user-friendly app such as Cap Cut. The red-glow text slowly jumps in to slowly reveal the company's name on a black background. The red font connotes danger, and the black background makes it seem more mysterious. Above the text is a lizard, symbolizing the company name "Java".